The Viral Scoopable Cookie Is Officially in Dubai - And It's a Batch x Eatopi Collab

If your For You Page has been flooded with people scooping molten, gooey cookie straight out of a tin lately, you're not imagining it. The viral scoopable cookie trend has finally landed in the UAE, and it's arrived through a collaboration nobody saw coming: Batch x Eatopi. For just AED 29, you can now get your hands (well, spoon) on this warm, dessert-mashup sensation at Eatopi Dubai Hills Mall.

What Is the Viral Scoopable Cookie?

The scoopable cookie is exactly what it sounds like - a giant, deep-dish style cookie baked until the edges are golden and set, but the center stays soft, warm, and almost batter-like. Instead of cutting it into slices, you scoop straight into the pan with a spoon, digging through layers of gooey cookie dough, soft-serve, and chocolate drizzle in every bite.

It's part cookie, part sundae, part shareable moment - which is exactly why it's taken over social media. The format is built for video: the slow scoop, the chocolate drip, the stretch of melted centre. It's satisfying to watch and, more importantly, satisfying to eat.

The Batch x Eatopi Collab

This collaboration brings together two names that know their craft. Batch is known for its indulgent, oven-fresh cookie creations, while Eatopi, part of the Kitopi family, has built a reputation for curating some of the most exciting food concepts under one roof. Together, they've created a limited menu built around the scoopable cookie format, giving Dubai residents an easy, affordable way to try the trend that's been dominating food content worldwide.

As the caption from @discover.eatopi puts it: "The collab you didn't know you needed." A cookie tin, a spoon, and two indulgent flavours — that's the whole pitch, and it works.

The Flavours: OG and Double Decadence

The launch menu features two scoopable cookie options:

• The OG - a classic warm chocolate chip cookie base, soft-serve, and a generous drizzle of chocolate sauce. Simple, nostalgic, and done right.

• Double Decadence - a richer, deeper version loaded with extra chocolate throughout the cookie base, topped with soft-serve and a heavier chocolate drizzle for those who want maximum indulgence.

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Both are served warm straight out of the tin, with the soft-serve melting slightly into the cookie as you scoop - that contrast of hot and cold is a big part of what makes this dessert so addictive.

Where to Find It

The Batch x Eatopi scoopable cookie is available exclusively at Eatopi, Dubai Hills Mall, for AED 29. It's priced to be an easy, spontaneous treat rather than a special-occasion splurge - grab a spoon after dinner, share one after a mall run, or pick it up solo (no judgment).

Why Everyone's Talking About It

A few reasons this collab is generating buzz across Instagram and TikTok in Dubai:

1. It's a viral trend, done locally. People have been watching scoopable cookie videos from international creators for months - now it's available to try in person in Dubai.

2. The price point is accessible. At AED 29, it's an easy dessert to justify without a second thought.

3. It's built for sharing. Between the visual scoop shots and the two-flavour lineup, it's a natural fit for food content and group orders alike.

4. It's a genuine collaboration, not just a rebrand - Batch's cookie expertise paired with Eatopi's platform gives the format extra credibility.