The Viral Scoopable Cookie Is Officially in Dubai - And It's a Batch x Eatopi Collab
- Jul 14
- 3 min read
If your For You Page has been flooded with people scooping molten, gooey cookie straight out of a tin lately, you're not imagining it. The viral scoopable cookie trend has finally landed in the UAE, and it's arrived through a collaboration nobody saw coming: Batch x Eatopi. For just AED 29, you can now get your hands (well, spoon) on this warm, dessert-mashup sensation at Eatopi Dubai Hills Mall.
What Is the Viral Scoopable Cookie?
The scoopable cookie is exactly what it sounds like - a giant, deep-dish style cookie baked until the edges are golden and set, but the center stays soft, warm, and almost batter-like. Instead of cutting it into slices, you scoop straight into the pan with a spoon, digging through layers of gooey cookie dough, soft-serve, and chocolate drizzle in every bite.
It's part cookie, part sundae, part shareable moment - which is exactly why it's taken over social media. The format is built for video: the slow scoop, the chocolate drip, the stretch of melted centre. It's satisfying to watch and, more importantly, satisfying to eat.
The Batch x Eatopi Collab
This collaboration brings together two names that know their craft. Batch is known for its indulgent, oven-fresh cookie creations, while Eatopi, part of the Kitopi family, has built a reputation for curating some of the most exciting food concepts under one roof. Together, they've created a limited menu built around the scoopable cookie format, giving Dubai residents an easy, affordable way to try the trend that's been dominating food content worldwide.
As the caption from @discover.eatopi puts it: "The collab you didn't know you needed." A cookie tin, a spoon, and two indulgent flavours — that's the whole pitch, and it works.
The Flavours: OG and Double Decadence
The launch menu features two scoopable cookie options:
The OG - a classic warm chocolate chip cookie base, soft-serve, and a generous drizzle of chocolate sauce. Simple, nostalgic, and done right.
Double Decadence - a richer, deeper version loaded with extra chocolate throughout the cookie base, topped with soft-serve and a heavier chocolate drizzle for those who want maximum indulgence.
Both are served warm straight out of the tin, with the soft-serve melting slightly into the cookie as you scoop - that contrast of hot and cold is a big part of what makes this dessert so addictive.
Where to Find It
The Batch x Eatopi scoopable cookie is available exclusively at Eatopi, Dubai Hills Mall, for AED 29. It's priced to be an easy, spontaneous treat rather than a special-occasion splurge - grab a spoon after dinner, share one after a mall run, or pick it up solo (no judgment).
Why Everyone's Talking About It
A few reasons this collab is generating buzz across Instagram and TikTok in Dubai:
It's a viral trend, done locally. People have been watching scoopable cookie videos from international creators for months - now it's available to try in person in Dubai.
The price point is accessible. At AED 29, it's an easy dessert to justify without a second thought.
It's built for sharing. Between the visual scoop shots and the two-flavour lineup, it's a natural fit for food content and group orders alike.
It's a genuine collaboration, not just a rebrand - Batch's cookie expertise paired with Eatopi's platform gives the format extra credibility.
Block Blast has attracted a large number of players—myself included—because it is truly an excellent game. Although it is a single-player puzzle game, it remains highly competitive, as players are always eager to compare their scores with others.
xfinity router login is useful for managing connectivity while attending virtual learning sessions. This initiative offers a thoughtful opportunity to build awareness, encourage meaningful dialogue, and support reconciliation.
Girl games is so fun
Nice work putting this together. Articles like this are always more enjoyable when they're easy to read. I also found this reaction test tool useful because it lets you practice reflexes, improve concentration, and see your progress with repeated attempts over time.
This Batch x Eatopi scoopable cookie looks absolutely unreal! That contrast of warm deep-dish cookie dough and melting soft-serve for AED 29 is such a great deal. Since I work remotely and need a rock-solid network for daily stuff, setting up the best modem router made everything online super smooth. Definitely adding Eatopi at Dubai Hills Mall to my weekend dessert list!