MD Spotlight - Kuwait

Get up close and personal with George Baramakian, Managing Director of Kitopi Kuwait, in the first of our MD Spotlight series, to learn about the leaders bringing our mission to life in different markets!

Outside of work, what do you do to relax?

To relax, I spend time with my family. On days when I’ve travelled away from my family for work, I would get on a call with them, even if it’s just for a few minutes. There is no better way to destress than talking with my family.

What are some of your favorite things?

I’m a tech geek! I am really into Apple products- all of them! And I love dogs.

I have also recently developed a liking for documentaries - they are an incredible way to learn about the world.

How do you see the Kuwait market in 2023?

I would define it as ‘solid and steady growth’. Thanks to the amazing team we have, we have managed to build a backbone that will allow us to grow exponentially in the market.

Kitopi has evolved from a managed cloud kitchen network into a multi-brand restaurant. What do you think about this new direction?

We were among the first to explore the cloud kitchen space. While this concept may still be considered new for some, the time was right for us to stretch beyond our initial boundaries and navigate new opportunities in the market. More importantly, it was crucial for us to constantly evolve and find new and innovative ways to bring the best food experiences to our customers.

How do you see the F&B industry in Kuwait?

I call Kuwait a ‘beast’ in the F&B industry, but we’ve barely scratched the surface. There is a lot of opportunity here, particularly with the impact of Covid-19 starting to ease. I forecast that by Q4, businesses and investors will start making bigger moves, and with that, we can only expect more positive developments for the industry.