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A Day in the Life: Head of Brand Acquisition

As Head of Brand Acquisition, it’s my job to ensure that we have the right brands joining our portfolio.

We do this by understanding the needs of each brand so that they are fit to scale, while giving them the value that we can as the region’s largest managed cloud kitchen platform. My day usually entails meetings with potential brands, negotiations, and continuous research in the F&B space, which also includes dissecting and understanding the local and international market. In short, I am constantly scouting for the best* brands on the planet with an objective to showcase what we do and who we are at Kitopi, in the best possible way.

Bipin Pande - Brand Acquisition
Bipin Pande - Head of Brand Acquisition

We work with various different F&B brands, from people who have started this as a hobby, a mom with a passion for food, or publicly listed firms who are global brands. Irrespective of how big or small the brand may be, the language they speak is all the same and we at Kitopi, speak this language very well. We are able to understand the needs of different brands and cater to them accordingly.

The most interesting thing I’ve learnt is that even though the language might be the same, there is no one size fits all – and that’s what keeps me on my toes every single day.

In the last two years, Kitopi has been my second home. It is a diverse and fast paced machine with a unique business model that has been built to solve a real problem within the F&B space. Being pioneers, we offer quick scalability, high standards of service and operational expertise from some of the sharpest minds in the industry. We think and act like a corporate, but grow like a start up.

I truly believe Kitopi is the future of the food-tech space. However, it is nothing without its people and that is what sets us apart from others. There is a certain kind of energy that transpires within every Kitopian, and this can’t be replicated.

Kitopi has given me the ability to work with a very diverse team. This has not only helped me expand my horizons, but has given me the chance to better my skills. Food-tech is my forte, and what we do is exceptional. If satisfying the world’s appetite isn’t enough, I am yet to find what I’m looking for.


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