Driver Summer Campaign
- Joy Dudde
- Aug 7, 2023
- 2 min read
Updated: Aug 9, 2023
By Fercy Claudio, Communications and Special Projects Associate
Summer has arrived, and with it comes a surge in demand for food delivery services. Delivery riders play an essential role in ensuring that customers can enjoy their favourite meals from the comfort of their homes. However, summer can also bring unique challenges such as high temperatures.
In July, we launched the Driver Summer Campaign as a small token of our appreciation for the hard work our riders do by providing a few key essentials for them to stay cool and hydrated on the road.
Here are a few of the key features of our Driver Summer campaign:
Kitopi Kits
Over 60 Kitopians got together to pack over 11,000 Kitopi Kits over 8 hours that would be specially hand-delivered to riders who visited our kitchens to pick up meals. The Kitopi Kits were goodie bags with juices, bottled water and fruits ensuring our drivers stay cool this summer. Excitingly, we're gearing up for the 3rd & 4th rounds in August. We're aiming to pack additional 6,000 Kitopi kits and distribute them to our amazing delivery riders across kitchen locations in the UAE.
Water Dispensers / Water Bottle Merch
Delivery riders play a vital role in our communities, and we believe it's important to show our support and care for them. As part of the campaign, we provided customized Kitopi water bottle merch and water dispensers, to help them stay hydrated.
Safety Guidelines
Safety is always a top priority when it comes to our riders, but it's especially important during the hot summer months. We spend a lot of time educating our riders, actively sharing safe riding tips and ensuring their vehicle is in good working order so they can stay focused and safe on the road.
Feedback and Recognition
Feedback is a big part of our culture here at Kitopi, and we use the feedback from our riders to understand what we can do better to improve the ecosystem, to ensure their wellness, safety and professional development.
Smart campaign by Kitopi showing authentic appreciation for delivery riders with practical support—in hot weather and high-velocity operations, that kind of gesture sends a strong signal about culture and alignment. In projects of this scale and impact, it’s not just about the idea—it’s about the systems that underpin execution. For anyone managing campaigns, resources, and multi-phase tangibles, you might want to explore how to calculate roi for a project for insight into measuring effort, impact, and value.
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